That’s the refrain of my children—what took you so long? It is also the refrain I have to myself, lately, as I finally launch my new website. Although I hate to admit it, I’ve been working on this site for more than a year. My goodness, you may say, what has taken you so long?

So many of us in business for ourselves don’t put our needs first—the cobblers children have no shoes.

Maybe more importantly, marketing yourself is hard—even if you are a marketer. Here’s my theory why: