My friend, coach,  and blogging mentor Laurie Foley‘s blog post today about Daniel Pink’s new book Drive got me thinking about motivation and audience.

In my role as a nonprofit consultant, I recently did a survey to find what motivated folks on a specific board in which they were serving. They had choices like giving back to the community, creating a personal connection with the organization, a passion for the mission, etc. Eighty nine percent responded “the opportunity to give back to the community.” When asked why they enjoyed participating, the biggest response was that it gave them a feeling of accomplishment.

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